Raising a Glass to Tennent’s Lager

Raising a Glass to Tennent’s Lager

To engage modern beer drinkers in Scotland in a creative and memorable way for the nation’s number 1 pint, Tennent’s Lager.

As part of a multi-agency group we created the Tennent’s Lager City Glass Campaign. Regionalised beer glasses for Scotland’s six cities were created, featuring user-generated content we had gathered through a mix of social media activity and traditional media competitions. The glasses were then used in key accounts with supporting in-bar activation. The campaign, supported by a consumer and trade media relations campaign, was so successful that a ‘Scotland glass’ was created using the same social media-led strategy.