Some of the biggest brands in global retail took part in the first of an innovative new ‘Retail Leaders Series’ in London this morning (Tuesday 28th February), designed to demonstrate the power of big data and automated customer insights to transform modern customer marketing.
Hosted by Big Data for Humans, the world’s leading customer insight automation provider to retail and travel companies, the interactive two hour session was packed with information, inspiration and practical advice to help retailers embrace new technology and data analysis, ultimately helping them to win new customers and better serve and retain existing ones.
Executives from Harvey Nichols, Ralph Lauren, SKY, ASOS and Just Eat were amongst the 30 guests in attendance at the sell-out breakfast session, which took place at Foyles flagship bookstore in Charing Cross Road. The event also gave Big Data For Humans an opportunity to unveil their new Customer Marketing Playbook TM – a powerful new tool to help retailers quickly create new, personalized customer marketing initiatives without the need for major projects or IT investment.
Developed as a series of cleverly designed cards based on Big Data For Humans’ expertise and client insight, this fast and easy to use framework showed guests how to build smart customer marketing plans from six ‘tracks’ – acquisition, upsell, cross-sell, trading, retention and win-back.
From implementing ‘triggered retention’ campaigns to personalised ‘increase frequency’ campaigns, resulting initiatives are proven to boost revenues and can be deployed at scale across in-store, web and social, mobile and SMS, customer service, email, direct mail and loyalty programmes.
The Retail Leaders Series and Customer Marketing Playbook TM have been developed as tools by Big Data for Humans to demonstrate their first-to-market automated customer insights platform in action – and to demystify its use and capabilities for all retailers.
Commenting as the event came to a close, Big Data for Humans CEO Peter Ellen said: “Our first Retail Leaders Series event has been a huge success and has shown us that there is a real appetite amongst retailers to gain skills in the area of technology and big data, and to understand the positive impact that automated customer insights can have on customer value and ROI.
‘Our guests this morning have been unanimous in their praise for the workshop and Customer Marketing Playbook TM ‘tracks’, which helped them simply and effectively identify customer groups and develop smarter ways to target them, which will ultimately make their company more money.
‘As a former retailer, I know how important it is to keep up with new technology and to be innovative, rather than getting stuck running the same customer marketing campaigns which may not be delivering the best results. Big data can seem complicated and something that’s best left to the tech guys, but that is not the case with Big Data For Human’s automated customer insights platform. Our Retail Leaders Series will now run throughout the year and our business will take the lead in supporting retailers and marketers from all corners of the industry to develop the skills they need for a new age of customer marketing.”
Foyles CEO Paul Currie co-hosted the event to share insight into his company’s own customer marketing strategy, alongside guests. He added: “Smart use of data is both a big challenge and a big opportunity for retailers, and it’s something at the top of the agenda at Foyles. Today was a great chance to get together with other businesses and the experts from Big Data for Humans to share ideas and insight – a very valuable experience.”
Matt Bushby Global Head of Customer Acquisition at Just Eat noted, “Today has been really interesting and insightful in terms of looking at what we do already at Just Eat and how we can move things forward. We have an incredible amount of data within the business and there is a lot we can use from today to help us develop the next stage of our business.”
