anCnoc’s Peter Arkle Partnership

AnCnoc’s Award-Winning Partnership with Peter Arkle

Develop a campaign to bring a limited edition release into the portfolio which supported anCnoc’s ‘modern tradition’ brand positioning.

Our award-winning partnership with the Scottish / New York-based illustrator Peter Arkle delivered a series of exclusive, beautifully-designed anCnoc releases. The activity was supported by a launch event and an integrated PR and digital campaign which exceeded targets and resulted in the entire stock being sold out in the UK and internationally.

 

Results:

53 high quality pieces of media coverage about the partnership

Coverage Highlights included: High-impact branded coverage including a three page spread in the Herald Magazine, The List and I-on

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