Launching Ibérica’s first restaurant in Scotland

Launching Ibérica’s first restaurant in Scotland

Ibérica restaurants offer authentic, high quality yet affordable Spanish cuisine in beautifully designed surroundings. They opened their first Scottish restaurant in Glasgow in late 2016 and tasked Burt Greener with planning and delivering a three month campaign to support the new restaurant.

We engaged with Scotland’s most respected food and drink writers on a selection of features, reviews and interviews with the team behind Ibérica. This activity was supported by a successful media event with 100% attendance from our guest list, plus customer engagement and social media activity and an intimate bloggers’ event to launch the restaurant’s autumn menu.

Results:

42 pieces of press coverage and 130 social media hits over the three month launch period

Coverage in all of central Scotland’s media titles across food & drink, features, reviews, interiors and style titles.

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