Little’s is one of the UK’s leading luxury chauffeur-drive businesses, based in Glasgow with global reach. Despite almost 50 years in business, the story and success of this family-owned business was relatively unknown within the industry and amongst the wider Scottish business community.
We planned and delivered a media relations campaign to showcase Little’s’ leading role in the business travel industry, supporting the company’s strategic growth goals by developing a suite of stories and profiles for placement in business and travel trade media. This raised profile also led to Little’s and company MD Heather Matthews being nominated for some of Scotland’s foremost business and leadership awards in 2016.
Over 60 pieces of high quality coverage across print, online and travel trade.
Key business features within The Herald Business, ECOC Magazine, Business Quarter, Business Travel Magazine and The Chauffeur, Scottish Woman, Luxury Scotland and Edinburgh Evening News.
